CHINA ATHLETICS
China Athletics Sports (CAS) β©was founded on the 28th Janua↑♦ry 2019, affiliated to the "Chi↔£®nese Athletics Association≥∏" and is responsible for the latt★¥er’s commercialization, inclu↓↓&ding own business development, managemα✔∏ent and operation. Based on the princ∑♥iples of authority a♥ nd professionalism, CAS ↑↔★♥is devoted to promoting the comme←≥∑rcial development and operation♦✘<✔ of China's track andק' field industry.
The company's core business includπΩ≥£es track and field c$α♣ertification services, sports eveσλδnt marketing services, track and $♣¶field IP development, athl☆≤↔♣etes agency business and youφ≤©§th physical fitness trainin✔®®™g services. Since establi&✘shment, we have successfully launched t hree digital productsε®, including the App "Digital Dynamic™₩s", which integrates the functions €✔₩↑of official timekeeping for the•Ω≥ Chinese Athletics Associ☆↑∑ ation, exclusive mar§>®athon results query, event registratio×εn and regular fitness trai"₽ning. The "Tiancheng≤'" App, a full-process ma✔☆×nagement tool for track and field e™ε♣vents, is used by track ✘λγ and field events operating companies. ↕♠™Our third App, the official ♣₽"China Athletics" App was jointly l≥&₹aunched by the Chinese Athletics Assλ♣¶ociation and CAS.
In October 2020, CAS and the Chine₽πse Athletics Association lau≠¶♠nched the IP of "Running China". Amid÷ the backdrop of the CO↓φVID-19 pandemic negative≠₹☆ly impacting offline activitie♣☆s, we, together with provi₽☆ncial and municipal sports autho®rities and enterprises, j↕♠ointly organized more t&∞han 300 online and offlin βe "Running China" events®™™. These races have attracted the activ ✔≠e participation of hund∑φ↕reds of thousands of runnersφ&♦ from all over the c¶♥ountry.
CAS’ core value is ba≠σ↔sed on authority and reputat ↕★§ion. We regard serving thα±' e track and field industry and prom≈₽←oting sports and sports he↔alth industries as our p•♠¶urpose. With the digital¥β>π technology platform as cornerstone, ✔and "professionalism + resources" as o¶ε§ur dual drive, we are committedπ€$÷ to building a business opera •γtion and commercialiγ≈zation platform for China's sp ™∏orts industry ecosystem, and becoming¥ a service provider and industry enable®β£r for the national sports and healt✘™↔πh lifestyle.
Milestones
Mar 2022
Project Beijing Marathon in ∞$progress
China Athletics Association Le£€€>vel E track and field c≠∑oach training was landed in Baos€•₹han, Shanghai
Feb 2022
In cooperation with Bα™eijing Sport University to develo×Ω≠p China Athletics Association Coach Tr✘ φaining Curriculum
CAA issued Guidelines✘αφ for Developing Intelliε→gent Fitness Trail
Jan 2022
Launched new version of αβ₹Marathon Race Registr↔δation System and updated the Loπ≥εng March System, Digital Dynamics '¥APP and Wow Tool (Tiπ☆★ancheng) System.
Dec 2021
Launched “Running China” Vi♠rtual Run series in cooperati↑↑£≠on with China Securities Assoc §£iation;
CAS Youth Training Departm<↓÷ent was established, ¶$and the training busines ←s was officially launched; the →✔↑first session of the Chinese φ☆★Athletics Association ↔∑✘Level D track and field coach lectu× rer training was held at the Ca§ pital Institute of Physical Education
Nov 2021
Launched China Athletics APP veδ ♣rsion 2.0, with new function of memberβ ship management to support onlin©δ€e business certification, membersh↓≤♠ip application and me&mbership renewal, etc.
S ubsidiary CAS Athletes Brokerag±✘e facilitated celebrity endorsemeεδnt for the energy drink brand V←♣•OLLGAS with Su Bingt&♣≠>ian, the sprinter of national∏λ₩ track and field team.
Oct 2021
Project Long March started
The World Athletics Federation &↔↔authorized the Chinese Athletics As✘Ω♥∏sociation to publish t"$he "World Athletics Field €&"λFacilities Manual" and ente♣♦>red the publishing process ≤α₹φstage.
Aug 2021
Launched CAS certifica ←tion service management'≠≠ platform, supporting onli€λne examination and check applicati↕§•on and anti-counterfeiting query.
Jul 2021
Launched China Marathon official website, with f eatures of news publication, sports♦• event calendar, business registε✔ration, data inquiry, b€✔roker registration, etc.
Jun 2021
C AS signed cooperation agreement wi>§₽Ωth Keep to jointly organize “↓↓Running China” virtual run serαφ ✘ies.
May 2021
China Marathon was incor∑σ♣porated into Digital¶•→ Dynamics APP and Ti →ancheng-ROMS
Mar 2021
Launched China Athletics APP version 1.0, with f"÷unctions of event livestre♦aming and event repla&≈∑y.
Feb 2021
The Chinese Athletics Association iss♠÷ued the "Notice on C→÷ arrying out the Relevant Work of the V©₹•↕enue Equipment and EqΩ$uipment Committee", authorizing CAS↔₹• Certification center to officially u↓•γndertake the approva↕λ✔l and acceptance work of the ≈∏Venue Equipment for CAA
Partner
